Sasa Ladies Purse Day 2019 home

The Ladies Purse Day Meeting in November is a popular event in Hong Kong's racing calendar, particularly among celebrities and the fashionable set keen to show off their latest styles.

First, run in 1846, the Ladies' Purse is one of Hong Kong's oldest races. In a tradition established for well over a century, ladies would attend the event dressed in their finest outfits, while the owner, trainer and jockey of the winning horse would be awarded gold sovereigns by a renowned lady. Nowadays, the winner is presented with a gold coin inside a purse as a memento in honour of this venerable tradition.

By invitation from the Hong Kong Jockey Club, we were working closely with the club to provide a wide range of creative services to support this event. Services including branding development, products development and packaging design.

From AirPods case to handbags, we have brought a lot of new ideas to the merchandise category, trying to bring a refreshing feeling to the members and customers who are interested in this event and competition. We use dirty pink and dark green as the primary colour, and the polygonal cutting line as the principal element to increase the fashion sense of the brand and all merchandise design.

每年11月的婦女銀袋日是香港賽馬會每年一度的盛事,尤其是在名星、名人和時尚人士中。

婦女銀袋賽於1846年舉辦,是香港最古老的比賽之一。在一個多世紀以來建立的傳統中,女士們穿著最好的服裝參加比賽,而獲勝馬匹的馬主,教練和騎師將由一位知名女士授予獎項。為紀念這一古老的傳統,現今的比賽都會向獲獎者贈送了一個放在錢包裡的金幣作為紀念品。

應香港賽馬會的邀請,我們負責提供一系列創意產品設計以支持該活動。包括品牌、產品開發及包裝設計等等。

我們使用時尚的粉紅色和深綠色作為主要顏色、多邊形切割線為主要品牌原素以增加時尚感。從AirPods套到手提包,我們為產品類別上帶來了許多新的想法,希望為對這項活動和比賽感興趣的會員和顧客提帶來耳目一新的感覺。

client:  Hong Kong Jockey Club
categories:  branding - packaging - product - others
year:  2019