Line Friend X Kleenex Product Upgrade home

A product upgrade project for Kleenex China, one of the largest tissue brand in the world. In 2018, Kleenex China decided to crossover with Line Friends and redesign the whole product line of tissue products. Including hanky, soft pack, box tissue…etc. This project were not only adapt Line Friends characters into existing packaging, but also require to redesign each character to fit into each creative on packaging and online production description graphics.

client:  Kimberly Clark
categories:  packaging - character
year:  2019