Kleenex China Nordic Edition home


Kleenex's brand new Nordic series soft pack tissue branding and packaging design. Compared with other colorful soft pack tissue series design, we use the Nordic small village illustrations on this high-end product line, and the colours are also cooler in Nordic style. The goal is to give consumers a more mature packaging option.

client:  Kimberly Clark
categories:  packaging - branding
year:  2019