Kleenex Key Visual Design and Development home

Kleenex is a brand name for a variety of paper-based products such as facial tissue, bathroom tissue, paper towels, and diapers. Often used as a genericized trademark, especially in the United States, the name Kleenex is a registered trademark of Kimberly-Clark Worldwide, Inc.. Kleenex products are manufactured in 30 countries and sold in more than 170. Such Kleenex brands include Viva, Cottonelle and Huggies.

In this project, we developed a new key visual and promotion materials for the new product launch promotion.

client:  Kleenex
categories:  campaign
year:  2012