TWGHs E-Co Village Brand Identity Design home

Tung Wah Group of Hospitals E-Co Village represents an innovative initiative to reclaim a former garbage landfill site in Tseung Kwan O and transform it into a sustainable camping ground that advocates for green living and environmental protection.

The landfill base structure on the site comprises 21 irregular, natural areas originating from assorted waste materials collected from the vicinity of Hong Kong. These areas are without defined edges and exhibit an unstructured formation.

The branding and visual design are inspired by the shapes of landfills, hearts, and natural colors. Our goal is to create a connection with the natural environment for our customers through every branding element they encounter at the campsite. This includes signage, the website, stationery, leaflets, and more.

東華三院環将军澳保村 E-Co Village 是一项创新举措,旨在改造将军澳一处原有的垃圾填埋场,并将其改造成一个可持续发展的露营地,倡导绿色生活和环境保护。

场地内的垃圾填埋场基底结构由 21 个不规则的自然区域组成,这些区域源自从香港周边收集的各种废弃物。这些区域没有明确的边界,呈现出一种非结构化的形态。

品牌和视觉设计的灵感源自垃圾填埋场、心形和自然色彩。我们的目标是通过顾客在露营地遇到的每一个品牌元素,让他们与自然环境建立联系。这包括标牌、网站、文具、宣传单等等。

client:  Tung Wah Group of Hospitals
categories:  branding
year:  2025