BOP 11-11 Special Edition home

November 11 is a big day for Chinese e-commerce. The annual transaction volume of hundreds of billions has evolved in the domestic and the global e-commerce market. In that light, our customers began to prepare a variety of limited edition products at the beginning of the year, rushing to get a share of this big celebration of global online marketing.

At the beginning of 2021, we designed a series of special edition products of "Chibi Maruko-chan" for our customer BOP to be released on Double 11. We tailor-made the character and scene for each product series; from the background pattern, scene interior to the accessories and costume design, our team were designed it from scratch. Unlike the previous crossover projects, generally adapt the characters and patterns design onto the packaging.

Through continuous communication and improvement with the copyright owner, these special edition products series become very popular during the online sales event. Directly lead the BOP's mouth spray sales to become the number 1 in the industry in the first wave of double 11 sales in 2021.




client:  BOP
categories:  packaging
year:  2021