HFT 黃金蜆精 Clam Essence Advertising Campaign home


從一開始我們的創作團隊嘗試就整個項目定出一個明確方向,就是不要為帶出產品的功效而出現太過負面的訊息。我們嘗試研究在忙碌香港人群中,究竟從事什麼行業是很多時侯需要長時間工作,什至常常加班? 但從業員又不會有太大反感,有時候什至可能是希望工作能夠忙碌一點、多一點OT機會的。


這是bdworkshop第一次統籌及制作一個完整的廣告項目: 從創作、到平面設計、相片拍攝,到電視廣告的創意、拍攝分鏡、美術指導、廣告對白及後期制作。對我們來說一來是一個全新的挑戰,也給予了機會應用我們遇創意到不同層面及媒介上。

Our team successfully created impactful print and TV commercials for Hung Fook Tong's latest line of products. The Golden Clam Essence, a new addition to their chicken essence series, is crafted to provide effective and gentle health supplements for busy urbanites. Our approach focused on highlighting the supplement's efficacy without conveying any negative messages. We conducted thorough research on industries most engaged by Hong Kong residents who work long hours and overtime and ensured that our message didn't offend practitioners. On the contrary, they might appreciate the opportunity to work a little more. Overall, we are confident that our project will positively impact Hung Fook Tong's sales and customer satisfaction.

After a thorough evaluation, we have concluded that collaborating with a prominent celebrity/artist is the best way to demonstrate the remarkable advantages of Golden Clam Essence. This exceptional product will enable them to sustain their physical well-being and stamina amidst their bustling lifestyle, empowering them to pursue their artistic passions and ventures with ease.

We are thrilled to announce that we have successfully completed our first full-scale advertising project, showcasing our exceptional skills in every aspect of the process. From the initial creation to the final post-production, we handled everything with utmost professionalism and creativity, including graphic design, photoshoots, TV commercial conceptualization, storyboard production, art direction, and advertising dialogue. This project was an incredible opportunity for us to demonstrate our ability to deliver exceptional results across various mediums and levels.

client:  Hung Fook Tong
categories:  campaign - advertising - graphic design
year:  2021