HFT 黃金蜆精 Clam Essence Advertising Campaign home
The print and TV commercials project for Hung Fook Tong's new products. As a new member of the chicken essence series, the primary function of Golden Clam Essence is to provide the most effective and gentle health supplement for busy urbanites, working long hours, eating irregular hours, and excessive alcohol and tobacco people. To bring out the product's efficacy, our creative team tried to set a clear direction for the project, not having too many negative messages. We try to study what industries are engaged in among the busy Hong Kong people, which often require long hours of work and even overtime? However, practitioners will not be too disgusted, and sometimes they may even hope to work a little busier or a little OT opportunity.
Finally, we thought of the celebrity / artist's work to bring out the product features of Golden Clam Essence. It can provide the most substantial backing for the busy artist's life so that the artist has sufficient physical strength and health to work hard and pursue more possibilities!
This is the first time for bdworkshop to coordinate and produce a complete advertising project: from creation to graphic design, photoshoot, TV commercial creativity, shooting storyboards, art direction, advertising dialogue, and post-production. It was a whole new challenge for us and an opportunity to apply our creative ideas to different levels and mediums.