GNC LITE Concept Packaging Development home

Conceptual design of GNC Lite China. The client hopes to create a new brand under GNC that combines supplements and snacks or foods as a daily meal. Our design philosophy is to add some youthful and snack-related elements to the conceptual design while maintaining the original GNC style. Fluorescent pink and illustrations are the key elements we invested in this conceptual design project, breaking the habit of sports snacks that have always used blue and white as the main color, and bringing GNC LITE's design closer to the new target young female market.

GNC Lite中国的概念设计。 客户希望在GNC下创建一个新品牌,将补充剂和零食或食物结合在一起作为日常膳食。我们的设计理念是在保持原有GNC风格的同时,在概念设计中加入一些年轻化和零食相关的元素。螢光粉紅色和插图是我们在这个概念设计项目中投入的关键元素,使GNC LITE的设计更接近新的目标年轻女性市场。

client:  GNC
categories:  branding - packaging
year:  2021