2020 BMW Hong Kong Derby Event Design home

bdworkshop provided branding and boutique design services for the Hong Kong Jockey Club's Sa Sa Ladies Purse Day 2019. Due to our successful completion of the 2020 Lunar New Year Project brand design, we have again been selected to handle the brand design for the Sa Sa Ladies Purse Day, BMW Derby Competition, and Longines Hong Kong International Race in 2020.

The planning for BMW Derby 2020 began in the third quarter of 2019, with the boutique design being finalized in the first quarter of 2020. However, due to the COVID-19 pandemic, the production of gift premiums has been halted. Additionally, promotional materials cannot feature much of the brand's graphic design since the event relies on spectators.

Our investment in new design thinking for the Sa Sa Ladies Purse Day Event brand design was a huge success last year. We incorporated youthful elements into the premium gift design, resulting in recognition in multiple international competitions. The event exceeded all expectations and achieved outstanding results, proving our dedication to excellence.

We excel in diverse tasks, including selecting gift categories, crafting logos, and producing graphics. Our design style has seamlessly integrated into the BMW Derby 2020 initiative.




client:  Hong Kong Jockey Club
categories:  branding - packaging - product
year:  2021