Lucozade Sport Keyvisual Development home
A range of still, fruit-based, isotonic energy drinks, designed mainly for use during sports and physically demanding activities. 'Lucozade Sport Lite' was released in 2011 and is a reduced sugar (70% less) alternative to the original Lucozade Sport. provide a sweet taste, although 'Lucozade Sport Lite' does not provide the same amount of calories.
In the Year of 2015, Suntory launch a new campaign for Lucozade Sport in Hong Kong. We developed a advertising key visual for the first launch in different media such as Bus Body, Bus Stop, MTR Light Box...etc.